About Hel

Ugly Candy. Ugly Packaging. Beautiful Prices.

Standard candy is 40% packaging, 30% marketing, and 30% flavor. We decided to flip the script.

At Helz Candy, we sell the Offcuts, the Overruns, and the 'Oopsies.' Our bags aren't pretty, and the candy we are bringing you isn't winning any beauty pageants. But once you’re three handfuls deep into a bag of licorice allsorts, you won't care what the bag looked like.

A tiny home based business based on the beautiful Kapiti Coast of New Zealand, we look forward to you being part of our candy fam 😍

Save the planet. Save your wallet. Eat the mistakes.

We know the industry, trust us, we're bringing you the goods. 

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